We're more than just a clothing brand.

BEHIND THE DESIGNS

At GMCK, our designs are a true reflection of creativity, purpose, and community impact. Each collection is carefully curated through a close collaboration between our CEO and our dedicated designer, NEF EFFECT, who brings every vision to life. With a deep understanding of our mission, this partnership ensures that every design is not only visually striking but also carries a meaningful story of empowerment and resilience. Our collections are crafted to celebrate and uplift undervalued communities, turning each kit into more than just a product—it’s a statement of support, creativity, and giving back. Through this unique artistic approach, we strive to inspire, engage, and reinvest in the communities that need it most.

our story

From hustle to movement

GMCK was established in 2020 in Richmond, VA, with a simple yet powerful vision—creating quality pieces that resonate with the community. What started with hoodies and sweatpants quickly turned into something much bigger. As the demand grew and the hype spread throughout the city, we knew we had to expand our designs to give people more of what they loved. Driven by creativity and a commitment to uplifting others, our brand evolved, offering a diverse range of collections that blend style with purpose. What began as a local movement has now become a growing company dedicated to providing unique, meaningful designs that inspire and give back.

10% OF OUR MONTHLY PROFITS GET DONATED TO GOOD MONEY GIVE BACK - 501(C3) NON-PROFIT ORGANIZATION

GMCK LOVES KIDS

THE CHILDREN OF TODAY BECOME THE LEADERS OF TOMORROW

AT GMCK CLOTHING, WE ARE PASSIONATELY DEDICATED TO MAKING A POSITIVE IMPACT THROUGH OUR FASHION. THE SUCCESS OF OUR CLOTHING BRAND SERVES AS THE KEY TO SUPPORTING VARIOUS COMMUNITY INITIATIVES, ESPECIALLY THOSE THAT INSPIRE AND MOTIVATE CHILDREN. WE DEEPLY BELIEVE IN THE SIGNIFICANCE OF INVESTING IN TODAY'S YOUTH BECAUSE THEY ARE THE FUTURE LEADERS OF TOMORROW.

IN OUR COMMITMENT TO GIVING BACK, WE UNDERSTAND THAT RAISING A CHILD REQUIRES THE COLLECTIVE EFFORT OF A VILLAGE. WE GENUINELY CARE ABOUT THE WELL-BEING OF THE CHILDREN IN OUR SOCIETY AND FIRMLY BELIEVE THAT THERE IS ALWAYS ROOM FOR ASSISTANCE. OUR PRIDE LIES IN CREATING INITIATIVES THAT DIRECTLY INFLUENCE AND BENEFIT CHILDREN.

WE WORK CLOSELY WITH ANOTHER NON PROFIT CALLED THE TRUST PROJECT TO HELP FUND THEIR INACTIVE TO HELP BRING MENTORSHIP AND AID TO INNER-CITY SCHOOLS IN RICHMOND, VIRGINIA. WE STRIVE IN FORGING MEANINGFUL CONNECTIONS TO ENSURE THAT EVERY CHILD RECEIVES THE SUPPORT AND INSPIRATION THEY NEED TO FLOURISH. TOGETHER, LET'S BUILD A BRIGHTER FUTURE FOR THE LEADERS OF TOMORROW.